When it comes to mascara it’s all about the brush for me. I like my mascara to have a full bristle brush, which I feel really helps to separate and lengthen my lashes. This mascara definitely meets my brush standard. It has a large full brush with lots and lots of bristles. This mascara formula contains what bareMinerals calls “Nutri Plump” which promises dramatically plump lashes. One coat applies evenly and lightly for me. The formula separates and lengthens beautifully and gives a very voluminous look. I found that there is no flakiness and doesn’t dry out my lashes or look spidery. I am pretty impressed with this mascara and it was a great purchase!